Rap is… Pop Collaborations
The Biebz has been releasing a steady stream of impressive songs for his #MusicMonday campaign- Hold Tight, PYD, and All That Matters have been fan favourites because of the R&B-leaning Pop sounds. But it looks like the series is about to get more interesting. Earlier this week Justin took to twitter to announce an unexpected collaboration with Chance The Rapper. According to Complex, their single “Confident” will drop next week.
While the collaboration with rappers and pop artists isn’t something new, it did take some getting used to. There is still a WTF moment when a teenybopper pop star teams up with a hard core rapper. Look at Miley Cyrus’s album “Bangerz”. The hip-hop, urban influenced albums features rappers Ludacris, French Montana, Big Sean, Future, and Nelly. Some of us are still scratching about that one. But it was a match made in heaven as “Bangerz” peaked at number one of the Billboard 200.
Pop stars know that the fusion of rap and pop music will help them top the charts as rap’s popularity has grown massively over the years. But why do rappers mix their ‘urban’ with pop’s suburban? It’s because they want to cater to a larger mainstream audience. Rap integrated with pop will broaden rappers mainstream popularity. Justin and Miley fan, Hannah agrees, “I’m a massive fan of both artists. Miley’s album blew me away, and I must admit the urban feel had much to do with it. I found myself then listening to more music from the rappers featured on her album. I didn’t consider myself a fan of rap music but her album has made me now.”
Collaborations might be a promotional strategy but it also creates an avenue for great music. Not to mention allows rappers to gain more listeners. Justin’s also unveiled that another track will feature Lil Wayne, R.Kelly, and Big Sean. Hannnah says, “I might have to give these rappers a listen too.”